Local Digital Marketing Articles & Insights
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on…
Brian X. Chen, a personal technology columnist for The Times, has these suggestions for ordering delivery or takeout from your favorite local restaurants while letting them keep most of the money. With so many people stuck at home, the use…
The answer is simple - some inbound linking can hurt your search ranking. How is this known for certain? Well, for one, Google makes it clear they will penalize your website if you violate their quality guidelines. "Buying links or participating…
Most of the Google Analytics data that people spend time with is merely suggestive. By using custom reports and segmentation you can reveal the data that provides the most insights for optimizing your efforts. This article by Shanelle Mullin, 12 Google…
Careful crafting of anchor text is one aspect of a linking strategy that is often missed. Backlinks can be highly effective in boosting your domain authority which may be considered in the search engine ranking algorithm. One of the first…
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
