Category Archives: SEO

Why Your Website Needs an SSL Certificate

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon…
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Responding to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a…
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5 Reasons Your Business Needs a Blog

By providing valuable content, Content Marketing helps you to engage with your audience, build relationships, and drive the actions you most desire. While…
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Why Do Business Listings Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online…
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Inbound Linking

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - some inbound linking can hurt your search ranking. How is this known for certain? Well, for one, Google…
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Carefully Craft Your Backlink Anchor Text

Careful crafting of anchor text is one aspect of a linking strategy that is often missed. Backlinks can be highly effective in boosting…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Google Penquin

Matt Cutts Video on the Next Penguin Update

Google's Penguin update will be out over the next few weeks.  In this video Matt Cutts, Google’s head of search spam, provides an…
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